AI that handles memberships like your best agents
See how Lorikeet helps 1.2M+ Virgin Active members manage memberships, request refunds, and get answers — across chat and voice.
Try the AI assistant
Click the chat button in the bottom-right corner
Built for what Virgin Active needs
Your AI knows membership tiers, club facilities, class schedules, and billing policies — and can handle cancellations with empathetic retention flows, just like your best support agents.
Natural Conversations
Members ask questions in their own words. Lorikeet understands context, handles follow-ups, and resolves issues — not just FAQ lookups.
Real Integrations
Connected to your member database and billing system. The AI looks up real membership data and sends refund approvals to club GMs — no canned answers.
Retention-First Design
When members want to cancel, the AI explores alternatives — downgrades, freezes, club transfers — before processing. Empathetic, not robotic.
Natural Language Workflows
Define support processes in plain English. No code required. Update policies instantly without engineering tickets.
Voice + Chat + Email
Same AI brain across every channel. Members get consistent answers whether they call, chat, or email.
Deploy in Days
This entire demo — workflows, integrations, knowledge base — was built in hours. Your production launch can be just as fast.
How we built this for you
We configured this entire demo in Lorikeet using your actual products and policies.
Connected Your Systems
We integrated 2 tools — member lookup and GM refund approval — so the AI can look up real membership data and action refund requests.
Wrote Your Workflows
4 natural language workflows handle membership inquiries, cancellation & retention, refund requests, and general FAQs — all in plain English.
Added Your Knowledge
9 FAQ articles covering memberships, pricing, guest passes, personal training, rewards, app help, racquets, and swimming — instantly searchable by the AI.
Went Live
Chat and voice are working right now. Email and SMS work the same way when you're ready.
Your members can call too
Same AI, same knowledge — just over the phone. Call to experience what your members would hear when asking about membership options, class bookings, or cancellation.
+44 7727 628909UK number • Available 24/7
See exactly what we built
Everything is transparent. Open the Lorikeet sandbox to see the workflows, tools, and knowledge base powering this demo.
4 Workflows
Membership Inquiry, Cancellation & Retention, Refund Request, and FAQ — written in plain English, not code.
2 Custom Integrations
Member lookup and GM refund approval — in production, these connect to your real membership and billing systems.
9 KB Articles
Your FAQs about memberships, pricing, guest passes, personal training, rewards, app help, and more — the AI searches these to answer member questions.
How Lorikeet works
No code required. Your team can build and update AI support agents directly.
1 Create Workflows
Workflows are your support processes written in natural language. Tell the AI what to do step-by-step:
"When a member asks to cancel, first empathise with their situation. Use @lookupMember to check their account. Explore alternatives: if cost is the issue, offer off-peak or a downgrade. If they're relocating, suggest a club transfer. Only process cancellation after exhausting options."
Lorikeet understands context, handles edge cases, and follows your instructions precisely.
2 Connect Your Systems
Tools let the AI take real action — look up members, process refunds, escalate complaints. Connect any API:
- lookupMember — membership tier, billing, home club
- requestGMRefundApproval — email GM for refund sign-off
No code required — just configure the endpoints and let Lorikeet handle the rest.
3 Add Your Knowledge
The knowledge base gives your AI instant access to your policies, FAQs, and documentation:
- Import from existing help centres
- Scrape public documentation
- Create manual articles
- Tag content for relevance
The AI retrieves relevant articles automatically — no training required.
4 Test and Deploy
Lorikeet provides built-in testing tools to validate your AI before going live:
- Simulations with mock data
- Test tickets for QA
- Guardrails for compliance
- Gradual rollout controls
Deploy to chat, voice, email, or SMS — same AI brain across every channel.
Ready to go live?
This demo is just the start. Let's talk about rolling this out to your 1.2M+ members across 230+ clubs worldwide.
Schedule a Call